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Discovery

Structured data (JSON-LD)

Schema.org is still the lingua franca.

LLMs cite sites with strong structured data more often, because the facts are unambiguous. A single <script type="application/ld+json"> block can describe an Organization, Product, Article, or FAQPage with typed fields.

Bare minimum for a landing page

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme",
  "url": "https://acme.com",
  "logo": "https://acme.com/logo.png",
  "sameAs": [
    "https://twitter.com/acme",
    "https://github.com/acme"
  ]
}
</script>